Center for Research on Inbound Tourism (CRIT)

Center for Research on Inbound Tourism (CRIT) is a research and education institution established for the purpose of revealing a sustainable inbound business model from both theoretical and empirical viewpoints, to play a leading role in revitalizing regional as well as Japanese economy through increase in the numbers of tourists and visitors.
Especially, we aim to develop a business model by making best use of what each region has and by considering the possibility of medial tourism for ‘premium mass’, to take the place of current business model of ‘attracting mass customers, letting them enjoy shopping spree and offering them short trips’, which was regarded as successful in urban areas.