慶応義塾大学 経済研究所

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研究者紹介 - 商学部 小野晃典 -About IES

Professor Akinori Ono of the Keio University Faculty of Business and Commerce conducts research on marketing, including theories of advertising, retailing and distribution, decision-making, and consumer behavior, while also taking into account related fields such as economics, sociology and psychology.

Exploring the mechanisms of behavior and phenomena surrounding mass customization