DP2012-035 Mai Kikumori, Akinori Ono "Paradoxical Relationship between the Amount of Negative eWOM Messages and Positive Consumer Attitude"
- Mai Kikumori
- Akinori Ono
- "Paradoxical Relationship between the Amount of Negative eWOM Messages and Positive Consumer Attitude"
PDF [192KB]
2013/02/25